My Baby Expert

My Baby Expert

CLIENT Babyshop ROLE Creative Direction, Branding, UI/UX Design TEAM Project Lead: Karla Nicoletti, Graphics: Byron Ambat, Social: Joana Lima Website babyshopstores.com/ae/en/shoppers-assist   My Baby Expert is an amazing service provided to all parents and gift shoppers to help them understand their needs and guide them on what to choose, while making your shopping journey convenient,…

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Back to School

I. Babyshop Back to School campaign was developed to announce the school season and showcase their big range of school products – but this wasn’t an usual back to school campaign. II. The Concept This shoot was realised on a strange time for kids and teachers – when we just start adapting to a new…

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Intro image

Days Like This

CLIENT Babyshop MY ROLE Team and Design Lead, Creative and Art Direction, Branding LAUNCH Photography: Dave Kennedy Stylist: Nancy Storm, Graphics: Byron Ambat, Video: Feel Productions Website babyshopstores.com A Season to Celebrate  Friendship This new collection speaks of friendship. Cat with dog, apple with pear, careful with crazy… Friendships, especially those made as a child are…

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Life In Full Colour

CLIENT Babyshop MY ROLE Team and Design Lead, Creative and Art Direction, Branding TEAM Photography: Dave Kennedy Stylist: Benn Robison , Graphics: Byron Ambat Website babyshopstores.com Visual Direction The branding reflects a strong  confident aesthetic. A simple typographic treatment and an organic set of icons all serve to help the campaign assets become instantly recognisable….

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AW 2020

I. Babyshop’s A/W campaign was developed to introduce the new season in a fun and casual way displaying the start point prices products. II. Curiosity and Wonder Inspired by the never-ending curiosity of children who love to ask questions. Curiosity sparks learning. It’s a character that inspires so much discovery. Kids being kids, exploring and…

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Best for Baby

Best for Baby is one of the most exciting yearly campaign to promote Babyshop’s biggest category, including all things baby from clothing, toys, furniture and basics. CLIENT Babyshop MY ROLE Team and Design Lead, Creative and Art Direction, Branding TEAM Photography: Dave Kennedy Stylist: Samantha Baker, Concept: FP7, Graphics: Byron Ambat Website babyshopstores.com Visual Direction…

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