The design challenge for Perspectives was, how to engage and excite the young Australian creative community with inspirational female presenters, without being sucked into a ‘girly’ theme. Not just a brand identity, a full communications solution was required to launch and grow interest in the venture.
A tool for dog owners to quickly find new or highly recommended places to go and things to do with their dog, instead of feeling limited by them!
Dog owners can research dog friendly destinations by keyword, category and also find places nearby using a map. Information regarding venues and events can be found, with community user reviews and ratings. Even better, dogs (and their owners) can set up a profile and also socialise with other dogs (owners!) by posting events, meet-ups with the dog pack or just sharing some tips.
Businesses are also able to interact with dog owners, advertising specials, offers (vet, dog wash, puppy school, pet store, etc) and events.
Competitive Analysis | User Research | Survey | User Interview | Data Synthesis | Site Mapping | Personas | User Scenario | Feature Prioritisation | Sketching | Rapid Prototyping | Usability Testing | UI Design
Axure | Sketch | Photoshop | Pen & Paper | Marvel
Sketching | Wireframe | Interactive Prototype
After collecting research data, refining personas and defining clear functionality and architecture the ‘pens were out’.
On paper I sketched some low fidelity prototypes to map the user flow with some key environmental elements in mind – use would likely be ‘on the move’, outside and in the company of distractions (your dog!). Simplicity was key and many refinements were made.
Sketches were taken into Axure and interactive prototypes created. For UI my nativity to Photoshop proved key and the platform was tested using Marvel.
