Dear Santa is a Babyshop campaign to help spreading  festive cheer to families across the UAE on Christmas.

We developed an omni channel campaign to ensure kids have the most magical Christmas.

Little ones were invited to write a special letter to Santa, whether they’re outlining their Christmas wishes or letting Santa know why they need to be on the nice list this year. This could be done online through the campaign interactive website or in stores where we had a beautiful vintage set up making the experience even more magical.