This new collection speaks of friendship. Cat with dog, apple with pear, careful with crazy…
Friendships, especially those made as a child are the purest bonds. Simple, innocent and completely natural, often odds with evens!
Laughter, secret codes and impossible plans.
The result was a sweet and unique omni-channel campaign.
My role in this project was to create the direction for the campaign, including developing the concept for the photoshoot, campaign visual direction and content creation for all channels (e-commerce, social media and print).
The branding reflects a strong confident aesthetic. A simple typographic treatment and an organic set of icons all serve to help the campaign assets become instantly recognisable.
