Branding  /  Omni-Channel Content Creation

Best for Baby

Best for Baby is one of the most exciting yearly campaign to promote Babyshop's biggest category, including all things baby from clothing, toys, furniture and basics.

CLIENT
Babyshop
MY ROLE
Team and Design Lead, Creative and Art Direction, Branding
TEAM
Photography: Dave Kennedy Stylist: Samantha Baker, Concept: FP7, Graphics: Byron Ambat
Website
babyshopstores.com

Visual Direction

The branding reflects a strong  confident aesthetic. A simple typographic treatment and an organic set of icons all serve to help the campaign assets become instantly recognisable.

Key Visuals