Art Direction / Branding
Back to School
Babyshop Back to School campaign was developed to announce the school season and showcase their big range of school products - but this wasn't an usual back to school campaign.
II.
The Concept
This shoot was realised on a strange time for kids and teachers - when we just start adapting to a new life post COVID.
Parents had to choose between letting their kids go to school or go ahead with the homeschooling direction. We brought this challenge to the shoot and created scenarios to support both directions.
We used the tagline 'First Day Feels, no matter where the classroom is' to complement the creatives composition and express Babyshop's support to the parents on this difficult times.
III.
Visual Direction
The branding reflects a strong confident aesthetic. Great use of vibrant colours combined with school related graphics and icons to reflect the time we're living i.e rainbow were the elements used to create the visual direction for this campaign.
Landing Page
