Website Builder Expert

CLIENT

MVF Global

ROLE

Creative Direction, Branding, UI/UX Design

TEAM

Project Lead: Alex Vasili, UX Research: Kieron Woodhouse

Website

websitebuilderexpert.com

MVF bought the Website Builder Expert brand and site last year. The original website and vision were focused entirely on website builders and the approach was extremely personal (Jeremy and Connie, co-founders, were a key USP of the site.) Since MVF’s acquisition the aim of WBE is to ‘ be the number 1 global resource and leading authority to help people get online and improve their online presence’ .

The new WBE aim to help businesses, bloggers, entrepreneurs create websites, improve their websites and have a successful online presence.

There was a need for a rebrand to match their new proposition and also give to the teams the flexibility needed when adding the new content.

My Role

My role in this project was to create a brand audit based on stakeholders interviews, user research and competitor analysis and develop the new WBE brand core as a start point.

I also lead the brand concepts, developing the visual direction, including the key elements for the guidelines and brand application.

On this project I worked really closely to the SEO team, CRM, Social Media, UI/UX team and developers.

www.websitebuilderexpert.com