Art Direction / Branding
AW 2020
Babyshop's A/W campaign was developed to introduce the new season in a fun and casual way displaying the start point prices products.
II.
Curiosity and Wonder
Inspired by the never-ending curiosity of children who love to ask questions.
Curiosity sparks learning. It's a character that inspires so much discovery. Kids being kids, exploring and understanding the world by being inquisitive and adventurous.
III.
Visual Direction
The branding reflects a strong confident aesthetic. A simple typographic treatment and an organic set of icons all serve to help the campaign assets become instantly recognisable.
Video
