Art Direction  /  Branding  /  Omni-Channel Content Creation

Life In Full Colour

‘Life in Full Colour’ is a concept created for the Babyshop Summer 2020 collection campaign.
CLIENT
Babyshop
MY ROLE
Team and Design Lead, Creative and Art Direction, Branding
TEAM
Photography: Dave Kennedy Stylist: Benn Robison , Graphics: Byron Ambat
Website
babyshopstores.com

Visual Direction

The branding reflects a strong  confident aesthetic. A simple typographic treatment and an organic set of icons all serve to help the campaign assets become instantly recognisable.

Video

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